A new and prestigious synergy between two Neapolitan excellences takes shape: ALCOTT, a leading brand of the Capri Group, officially announces its partnership with S.S. Napoli Basket, the team playing in Italian National Serie A league, now led by new and ambitious American ownership.
At the heart of this agreement is the creation of the ALCOTT ARENA: Naples’ sports venue, known as PalaBarbuto, changes its name and identity for becoming the new home of the Azzurri fans. This symbolic venue represents the union of sport, local community, and entrepreneurial vision, at a time when Naples is once again a key player on the international stage. It is designed to be a hub not only for basketball fans, but for the entire city.
"This isn't just a sponsorship, but a true declaration of love for our city. We grew up with Naples in our hearts, and today we are proud to be able to give back part of what this land has given us. The ALCOTT ARENA aims to be a vibrant, open place, capable of bringing different generations together under the banner of sport passion and Neapolitan pride. We want make the arena a hub for sport, social gatherings, and urban culture," emphasize Salvatore and Francesco Colella, CEOs of Capri Group.
un luogo vivo, aperto, capace di far incontrare generazioni diverse sotto il segno della passione sportiva e dell’orgoglio partenopeo. Vogliamo contribuire a rendere il palazzetto un punto di riferimento per lo sport, l’aggregazione e la cultura urbana.” sottolineano Salvatore e Francesco Colella, Amministratori Delegati di Capri Group.
The decision to embrace the world of basketball is no coincidence: this sport, deeply rooted in American culture, has always represented a source of both aesthetic and inspirational values for the ALCOTT brand. The brand’s recent rebranding has seen a strong influence from American sports imagery, now reflected in its stores — where basketballs, iconic images, and urban design reference are part of the brand’s identity and experience. This authentic connection naturally comes to life with the creation of the ALCOTT ARENA.
We are thrilled to announce our partnership with Alcott, which becomes the official Main Sponsor of Napoli Basket’s home. Capri Group, a leading company in the fashion industry which owns the Alcott brand, has chosen to link its name with our historic venue. Alcott’s arrival, as the new Naming Rights partner of PalaBarbuto, is another sign of growth and consolidation for our organization. With this two-year agreement and the management of the newly named Alcott Arena, we aim to keep the venue active year-round, engaging our fans through both sporting and corporate events,” said Matt Rizzetta, President of Napoli Basket.
With this transaction, Capri Group strengthens its bond with the city, establishing its role not only as a successful industrial and commercial entity, but also as an active player in the town’s social and sports development. The decision to invest in basketball—a growing, dynamic sport with strong youth generations—confirms the company's desire to look to the future without forgetting its roots.
Meanwhile, S.S. Napoli Basket is preparing for a highly anticipated season under new American ownership, aiming to establish itself among the top teams in Italy’s Serie A and to build a solid, competitive, and sustainable long-term project. The successful completion of this sponsorship agreement was also made possible thanks to the coordination of Kimedia Agency, acting as the official concessionaire of Napoli Basket.