The apparel brand of CAPRI Group, an Italian company founded in Naples and a leading player in fashion retail with a contemporary, accessible offering aimed at a young and dynamic audience, has renewed its support for the club and will join Napoli on its new European journey, starting with yesterday’s EuroCup opener against reigning champions Bourg-en-Bresse, which was broadcast live on Sky Sport.
ALCOTT strengthens its ties with Napoli Basketball and extends its partnership to the club’s 2026/27 European campaign, reaffirming its support for the Azzurri as Napoli returns to the international basketball stage.
For ALCOTT, the CAPRI Group apparel brand founded in Naples, this new chapter represents the natural evolution of a journey that brings together local identity, sport, and an international outlook: a partnership rooted in the heart of the city that now finds in European basketball a new opportunity to share the brand’s values and energy with an even broader audience. Following the success of the ALCOTT Arena project, launched last season to transform Napoli’s arena into a true meeting place for the brand, the city, and the basketball community, ALCOTT has chosen to continue this journey by supporting Napoli Basketball in its new European challenge as well. This decision reaffirms ALCOTT’s commitment to investing in its local community while also taking its identity beyond national borders. The partnership with Napoli Basketball thus becomes a point of connection between fashion retail, sport, and a young, dynamic community, fully aligned with the brand’s positioning.
“We are thrilled to continue and strengthen our journey with ALCOTT, a partner that believed in our project and now shares the excitement of this new European adventure with us. Our collaboration with CAPRI Group is a tangible example of the kind of relationships we want to build: strong partnerships based on a shared vision and a common commitment to growing Napoli Basketball both on and off the court. Beginning our EuroCup journey in front of our fans at the ALCOTT Arena made the night even more meaningful. We want the city of Naples to identify with this team more and more, even beyond Italy’s borders,” said Matt Rizzetta, President of Napoli Basketball
“Naples has always been a fundamental part of ALCOTT’s identity. Supporting Napoli Basketball in this new European journey means continuing to stand behind a team that represents the city and, like our brand, looks to the future with energy and ambition. From the ALCOTT Arena to Europe, we want to keep growing together,” said Salvatore and Francesco Colella, CEOs of CAPRI Group.
For ALCOTT, the return of top-level basketball in Naples to the European stage represents an opportunity to strengthen its identity and showcase, on an international platform, the values that have always defined the brand: a contemporary outlook, dynamism, a strong sense of belonging, and ambition.
“Sport is a powerful language that can create authentic connections with people and younger generations. Together with Napoli Basketball, we have built a project that goes beyond traditional sponsorship and is now taking another step forward. The EuroCup gives us the opportunity to bring our energy and our strong connection to Naples to a broader international stage, while always staying true to our identity,” concluded Salvatore and Francesco Colella, CEOs of CAPRI Group.