Kimbo and Napoli Basket announce the start of a new partnership that will see Kimbo—the Coffee of Naples, now present in over 100 countries worldwide—serve as Main Sponsor of the first team for the 2025/26 sports season. The brand will feature on the official game jersey, symbolizing an alliance that brings together sport, culture, and territory.
A collaboration born in Naples but looking far beyond its borders, driven by a shared desire to build a project that goes beyond traditional sports sponsorship, creating a relationship rooted in common values. Basketball and the excellence of Neapolitan coffee share the same principles: discipline, method, daily commitment, teamwork, and the constant pursuit of quality.
Basketball is a sport built day by day through training, precision, and collective responsibility. In the same way, Naples’ coffee culture is the result of inherited expertise, technical rigor, and unwavering attention to detail. In both worlds, talent is never improvisation, but the outcome of a structured and coherent journey.
“This partnership represents the meeting point of two organizations that share the same vision of excellence,” said Massimiliano Scala, Head of Marketing at Kimbo. “With Napoli Basket, we want to tell the story of an authentic and contemporary Naples—one that brings together tradition and vision, method and ambition.”
“We are proud to welcome Kimbo as our Main Sponsor,” added Riccardo Marziantonio, Managing Director of Napoli Basket. “It is a brand that represents Naples around the world and shares with our club core values such as daily hard work, continuous growth, and teamwork. Together, we will build a journey that goes beyond the basketball court.”
Throughout the season, Kimbo and Napoli Basket will launch a series of joint initiatives and shared content designed to highlight the bond between sport, culture, and the city, promoting a vision of Naples that is modern, dynamic, and forward-looking.
The partnership also fits into Napoli Basket’s growing international outlook, now under U.S. ownership, and reflects a shared vision that extends beyond national borders. The dialogue between the tradition and quality of Neapolitan craftsmanship and international—particularly American—sports culture is a defining element of this project. Kimbo and Napoli Basket: a collaboration born in Naples, but with a global perspective. The successful conclusion of the sponsorship agreement was also made possible thanks to the coordinating role of Kimedia, in its capacity as Napoli Basket’s commercial rights holder.