Kimbo and Napoli Basketball are renewing their partnership for the 2026/2027 season, building on a collaboration launched last season and set to expand its horizons this year. Kimbo remains the Club’s Main Sponsor, with Caffè di Napoli logo once again featured on the back of the first team’s official jersey and across the Club’s main visibility channels.
The big news of this season is the EuroCup. Kimbo will join Napoli Basketball onto the international court, with its brand featured on the team’s jersey for the European competition. This marks an important step forward for the partnership between two organisations born and raised in Naèpòo, both looking beyond national borders: the Club through a new chapter in its sporting journey, and Kimbo through an international presence built over more than sixty years of history.
ANTICA MISCELA 1963: WHERE KIMBO’S ROOTS MEET BASKETBALL
The partnership will extend beyond the court. Kimbo will be the exclusive coffee brand served inside the arena, while activities for fans and the wider community, communication initiatives, and opportunities to engage with partners and stakeholders will be developed throughout the season.
At the center of this story will be Antica Miscela 1963, a 100% Arabica coffee with a classic dark roast, embodying the brand’s origins and a story that began in Naples in 1963. In the coming months, the product will take centre stage in dedicated initiatives designed to turn the sponsorship into an experience that brings together coffee culture, sport, and a sense of belonging to the city.
Matt Rizzetta, President of Napoli Basketball:
“Thank you to Kimbo for being part of our team once again this season and for taking to the court alongside us. Kimbo is without any doubt a mark of excellence on our jersey, and we are extremely proud to have the brand with us. Every logo on our jersey represents a significant responsibility for our organisation. We are supported by some of the most important names in their respective fields, and we must prove ourselves worthy of that support every time we step onto the court. This is a great source of motivation for us and further proof that Napoli Basketball has become an increasingly important and engaging presence.”
Massimiliano Scala, Head of Marketing Kimbo:
"We have made a firm commitment to continuing our journey with Napoli Basketball, sharing the Club’s ambitions and supporting it through a season that opens up a new European dimension.
For Kimbo, basketball is a strategic choice: it allows us to engage with a dynamic and diverse audience while expressing values that are close to our brand, from the pursuit of excellence to the ability to grow without losing touch with our roots.
Naples is the starting point that unites us; Europe is now a new arena in which to tell this shared story. We want the partnership to become an increasingly valuable platform for engagement and content, helping new audiences discover Kimbo, its products, and the culture of Neapolitan coffee.”
SPORT IN KIMBO’S STRATEGY
The renewal of the partnership with Napoli Basketball is part of a broader strategy that gives sport an increasingly prominent role in Kimbo’s communications: not simply as a means of gaining visibility, but as a platform for building relationships, creating experiences, and bringing the brand’s identity to different settings and audiences.
The same approach underpins Kimbo’s partnership with the 38th America’s Cup, where the company serves as Official Coffee Partner.
Basketball and sailing thus become two complementary expressions of the same vision: strengthening Kimbo’s ties with Naples while continuing to expand the brand’s international reach.